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Clickstream Analysis on
Clickstream Analysis on
Andy Kostenko avatar
Written by Andy Kostenko
Updated over a week ago

Clickstream analysis is a sequence of links that were recently clicked. The collected data of clicks play a crucial role for marketers, advertisers, and developers.

Each click contains broad information about a user. Now, you track not only the general link/domain statistics, but also the detailed data about the click makers.

What metrics are included in Clickstream

You can track the detailed data of each click, thanks to the clickstream feature. For example, IP address, Status Code, Method, User Agent.

Let's overview every clickstream metric more detailed:

- Short link — a link that was clicked.
- Date/time — time when a link was clicked.
- IP address — the address of a click-maker. It shares additional information like geographical position.
- Status — the HTTP status of a redirection. You can check if there is a 404 answer or not. If the redirection was successful, 302 and 200 statuses would be displayed.
- Browser — the name and version of a browser, e.g., Chrome/65. That means a visitor used version 65 of the Chrome browser.
- Method — a method on how the redirect was transferred — GET or POST.
- User Agent — a catalog of technical data about the device and software that the visitor is using.
- UTM-tags (source, medium, campaign) — if you set up UTM tags on your link, then it'll show a specific UTM tag used to redirect.
- Human clicks — the column contains "yes" or "no" values not to mix humans' and bots' clicks.
- Variation URL — if the A/B testing is set up.
- Operation System — an OS used by a click maker, e.g., Windows, Linux.
- Country — a country from where a click was made.
- Social network — determine clicks from specific social networks: Facebook, LinkedIn, Twitter.

Why do you need clickstream

The reason to track clickstream is to extract specific information about the short links that users visit frequently. Investigating clickstream, you get the detailed information about a particular user to make decisions about future marketing strategy without guessing.

There is a wealth of information to analyze: search terms, IPs, countries, browsers, etc. The examination of clickstreams will give you insight into who your visitors are.

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