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How to Use UTM-Parameters
How to Use UTM-Parameters
Andy Kostenko avatar
Written by Andy Kostenko
Updated over a week ago

A link with UTM parameters is too long. You may shorten already UTM-coded link, or add UTM parameters to a destination URL straight from UTM tags help you to get detailed information about every traffic source. For example, determine which advertising campaign generates the greatest amount of profit. This helps to redistribute the advertising budget correctly.

Integrate with Google Analytics to get deep insights of email marketing and advertising campaigns.

Note: Campaign tracking is available in every price plan.

1. Log in to

2. Shorten a link. Click on 'Campaign tracking'.

  • If a link is already created, open the page for editing.

  • Choose "Campaign tracking."

3. Input UTM tags to the necessary fields.

4. Save.

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